The thing I love about these adaptations is that they involve a great deal of re-arranging the song, working out what goes into it, and then choreographing. Sure, it's someone else's song, but the effort and patience and co-ordination to get everything in place, practise it to the standard where a performance is going to be, not just passable, but good and then videoing it from go to whoa without a mistake?

Fucking SHITLOADS of effort.

So it may be cutesy and gimmicky to some, but it's a freaking work of HIGH ART to me.